Work

From technical complexity to commercial direction.

Selected examples of strategy, commercialisation, investment and partnership work across sectors and technologies.

01 / Understand

Strategy & Market Intelligence

50+ commercial strategies & business models

Translated highly technical concepts into market, customer and competitive intelligence, using the findings to define positioning, investment priorities and routes to growth.

Case 01From technical portfolio to commercial priorities
Challenge

Innovation programmes can contain 10–20+ technologies, modules and integrated solutions with different maturity levels, users and market potential.

My role

Translate technical information into comparable market and business intelligence, assess customer and market potential, and determine which opportunities warrant deeper business modelling and commercial development.

Outcome / scale

Market intelligence, customer profiling, value propositions, business modelling and prioritisation across 50+ commercial strategies and business models.

EvidenceSelected programme evidence: BIM4Ren, SUM4Re and FEDECOM.

Case 02From market complexity to replication strategy
Challenge

A solution proven in one market cannot simply be copied into another.

My role

Assess customer needs, regulation, economics, infrastructure and stakeholder structures to define what must change, for whom and with which partners.

Outcome / scale

A context-specific replication strategy that identifies what must adapt, for whom and with which partners.

EvidenceFEDECOM Replication Playbook and selected programme work.

02 / Position

Innovation & Commercialisation

250+ technologies assessed · 30+ commercialisation plans

Assessed market fit, maturity, adoption barriers and commercial potential, prioritising high-potential solutions and translating findings into commercialisation plans and uptake pathways.

Case 01From 20+ innovations to a focused commercialisation portfolio
Challenge

Not every innovation warrants the same level of business-development effort.

My role

Manage innovation strategy across the full portfolio, then prioritise the strongest technologies, modules or integrated solutions for deeper market analysis, customer profiling and commercialisation planning.

Outcome / scale

250+ technologies and innovations assessed at portfolio level. The 50+ commercial strategies and business models represent the selected opportunities developed into deeper market and business work.

Value proposition → customer profile → competitive positioning → business model → IP considerations → uptake pathway → post-programme commercialisation plan

EvidencePortfolio-level commercialisation strategy across cross-sector innovation programmes.

Case 02From technical solution to practical uptake pathway
Challenge

Digital renovation technologies create value only when the technical tools fit real industry workflows and adoption conditions.

My role

Translate a portfolio of digital renovation technologies into an integrated workflow and practical adoption guidance for industry users.

Outcome / scale

An integrated workflow and practical adoption guidance focused on implementation and value creation.

EvidenceSupporting evidence: BIM4Ren programme.

03 / Grow

Growth & Business Development

15+ winning proposals · €120M+ programme value

Defined market need, commercial positioning, consortium roles, pilot strategies and multi-year budgets to build successful investment propositions.

Case 01From call opportunity to investable proposition
Challenge

A funding opportunity starts as a broad problem rather than a fully formed programme.

My role

Interpret the market and policy need, define the commercial positioning, shape pilots, identify missing capabilities, assemble the consortium and translate the programme into a multi-year budget and investment proposition.

Outcome / scale

15+ successful proposals representing approximately €120M+ in programme value.

EvidenceBusiness-development architecture linking market need, commercial positioning, partner capability, pilot strategy and multi-year investment logic.

Case 02Building the consortium, pilots and budget
Challenge

A technically strong concept still needs the right capabilities, pilots, resources and commercial logic to become a credible programme.

My role

Build the proposition, partner structure, pilots, resources and multi-year budget around the market and investment case.

Outcome / scale

Need → proposition → partner capability → consortium → pilots → resources → budget → winning programme.

EvidenceA repeatable approach to turning technical ambition into an investable programme.

04 / Activate

Strategic Partnerships, Uptake & Leadership

500+ stakeholders · 45+ countries

Identified customers, early adopters and complementary partners, aligning international stakeholders around pilots, uptake pathways and multidisciplinary execution.

Case 01Building an international innovation ecosystem
Challenge

Technical programmes need a credible ecosystem of industry, research, public authorities and market actors to expose emerging opportunities and move them forward.

My role

For more than a decade, helped shape a recurring international innovation ecosystem involving technical programmes, industry, research organisations, public authorities and market actors.

Outcome / scale

500+ stakeholders engaged across 45+ countries.

EvidenceSupporting evidence: 10+ annual editions of Sustainable Places.

Case 02Connecting innovations with uptake
Challenge

Innovations need customers, early adopters, partners and influential stakeholders involved before a route to uptake can become credible.

My role

Identify potential customers, adopters, partners and influential stakeholders around emerging innovations, then bring them into development through customer profiling, pilot participation, targeted engagement and partnership building.

Outcome / scale

Partnership and engagement pathways that connect technical innovation to potential customers, adopters and decision-makers.

EvidenceSupporting evidence: selected programme work across customer profiling, pilot participation and partnership building.