Work
From technical complexity to commercial direction.
Selected examples of strategy, commercialisation, investment and partnership work across sectors and technologies.
01 / Understand
Strategy & Market Intelligence
50+ commercial strategies & business models
Translated highly technical concepts into market, customer and competitive intelligence, using the findings to define positioning, investment priorities and routes to growth.
Case 01From technical portfolio to commercial priorities+
Innovation programmes can contain 10–20+ technologies, modules and integrated solutions with different maturity levels, users and market potential.
Translate technical information into comparable market and business intelligence, assess customer and market potential, and determine which opportunities warrant deeper business modelling and commercial development.
Market intelligence, customer profiling, value propositions, business modelling and prioritisation across 50+ commercial strategies and business models.
EvidenceSelected programme evidence: BIM4Ren, SUM4Re and FEDECOM.
Case 02From market complexity to replication strategy+
A solution proven in one market cannot simply be copied into another.
Assess customer needs, regulation, economics, infrastructure and stakeholder structures to define what must change, for whom and with which partners.
A context-specific replication strategy that identifies what must adapt, for whom and with which partners.
EvidenceFEDECOM Replication Playbook and selected programme work.
02 / Position
Innovation & Commercialisation
250+ technologies assessed · 30+ commercialisation plans
Assessed market fit, maturity, adoption barriers and commercial potential, prioritising high-potential solutions and translating findings into commercialisation plans and uptake pathways.
Case 01From 20+ innovations to a focused commercialisation portfolio+
Not every innovation warrants the same level of business-development effort.
Manage innovation strategy across the full portfolio, then prioritise the strongest technologies, modules or integrated solutions for deeper market analysis, customer profiling and commercialisation planning.
250+ technologies and innovations assessed at portfolio level. The 50+ commercial strategies and business models represent the selected opportunities developed into deeper market and business work.
Value proposition → customer profile → competitive positioning → business model → IP considerations → uptake pathway → post-programme commercialisation plan
EvidencePortfolio-level commercialisation strategy across cross-sector innovation programmes.
Case 02From technical solution to practical uptake pathway+
Digital renovation technologies create value only when the technical tools fit real industry workflows and adoption conditions.
Translate a portfolio of digital renovation technologies into an integrated workflow and practical adoption guidance for industry users.
An integrated workflow and practical adoption guidance focused on implementation and value creation.
EvidenceSupporting evidence: BIM4Ren programme.
03 / Grow
Growth & Business Development
15+ winning proposals · €120M+ programme value
Defined market need, commercial positioning, consortium roles, pilot strategies and multi-year budgets to build successful investment propositions.
Case 01From call opportunity to investable proposition+
A funding opportunity starts as a broad problem rather than a fully formed programme.
Interpret the market and policy need, define the commercial positioning, shape pilots, identify missing capabilities, assemble the consortium and translate the programme into a multi-year budget and investment proposition.
15+ successful proposals representing approximately €120M+ in programme value.
EvidenceBusiness-development architecture linking market need, commercial positioning, partner capability, pilot strategy and multi-year investment logic.
Case 02Building the consortium, pilots and budget+
A technically strong concept still needs the right capabilities, pilots, resources and commercial logic to become a credible programme.
Build the proposition, partner structure, pilots, resources and multi-year budget around the market and investment case.
Need → proposition → partner capability → consortium → pilots → resources → budget → winning programme.
EvidenceA repeatable approach to turning technical ambition into an investable programme.
04 / Activate
Strategic Partnerships, Uptake & Leadership
500+ stakeholders · 45+ countries
Identified customers, early adopters and complementary partners, aligning international stakeholders around pilots, uptake pathways and multidisciplinary execution.
Case 01Building an international innovation ecosystem+
Technical programmes need a credible ecosystem of industry, research, public authorities and market actors to expose emerging opportunities and move them forward.
For more than a decade, helped shape a recurring international innovation ecosystem involving technical programmes, industry, research organisations, public authorities and market actors.
500+ stakeholders engaged across 45+ countries.
EvidenceSupporting evidence: 10+ annual editions of Sustainable Places.
Case 02Connecting innovations with uptake+
Innovations need customers, early adopters, partners and influential stakeholders involved before a route to uptake can become credible.
Identify potential customers, adopters, partners and influential stakeholders around emerging innovations, then bring them into development through customer profiling, pilot participation, targeted engagement and partnership building.
Partnership and engagement pathways that connect technical innovation to potential customers, adopters and decision-makers.
EvidenceSupporting evidence: selected programme work across customer profiling, pilot participation and partnership building.