Zia Lennard · MBA
Commercialising complex technologies and scaling them across international markets.
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Profile
International strategy and commercialisation leader with 15+ years turning highly technical, cross-sector innovation into clear commercial strategy, investable propositions and routes to market.
Read the profileSelected work
Complexity, made actionable.
From technology portfolios to commercial priorities
Translating specialised technical evidence into market intelligence, positioning and investment priorities.
From promising innovation to a credible uptake pathway
Assessing market fit, maturity and adoption barriers, then focusing effort where commercial potential is strongest.
From technical ambition to an investable programme
Building the proposition, consortium, pilots and multi-year investment logic around complex innovation.
How I work
Understand, position, grow and activate
- 01Understand
Make technical complexity commercially intelligible.
- 02Position
Define where innovation creates market value.
- 03Grow
Build the proposition and investment logic.
- 04Activate
Align the partners and routes to uptake.
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